All of you who met with me should have heard my story of how my friend who is the head of HR at Warner Brothers stressed the importance of having a strong LinkedIn presence and the story shared here from today’s WSJ makes this point better than I ever could.
Read, implement, try and succeed!
With its refreshed app and some tricks, it’s time to make the uncoolest professional network part of your social-media routine
At Social Media High, Facebook is the all-star quarterback, Twitter is the school paper’s editor in chief and Snapchat is the mysterious, Harley-riding transfer student. That makes LinkedIn the nerd who skips prom for the mathlympics.
Yet, like in every great John Hughes movie, the underdog actually belongs in the in-crowd.
Admit it. Your most frequent interaction with the world’s uncoolest network is deleting those “Join my network” emails. You’re not alone: 61% of LinkedIn users visit the site no more than every few weeks, according to Pew Research Center.
I was the same, avoiding LinkedIn’s baffling design and incessant nagging. But a few weeks ago, when I decided to give it a real varsity tryout, I realized LinkedIn deserves a place on my phone’s home screen. I now check it a couple of times a week to find out what’s happening in my industry. Use it right and you’ll get ideas on how to improve your business, find new leads—and maybe land a job you didn’t even know you wanted.
What’s changed? LinkedIn has drastically improved its iOS and Android apps over the past few months, with even more iPhone app changes arriving just this week. With some tricks and assistance from LinkedIn pros, I’ve been able to zero in on the most important features within the overwhelming service. Don’t get me wrong: Parts of it are still inexcusably terrible. But what other social network allows you to connect with people in a professional way? Continue reading Can LinkedIn + You = A Career?